HUMONGOUS OPPORTUNITY with IGTV
Why IGTV is Overlooked & Under Utilized
Nobody is going to Instagram to search for subjects like they would on YouTube, but people are using Instagram looking for something...
What that something is, it's about who and what is pop'n right now in real-time...
The world of culture is constantly shifting, and Instagram is the platform that reflects that. It's not all about style and image, but also about connection, and what better way to connect with your audience than with Instagram Stories...
Instagram Stories makes it fun, informative, and entertaining because we can constantly share any part of our lives and events right when it's happening, but how does this help and enable you to make an impact on your business right now...?
Of course sharing your thoughts and ideals with your audience is great, and providing as much value as you possibly can to help others is fantastic, but what about the flow of money? Are you leaving money on the table?
I can assure you, you are...
How do I know...?
Simple...
You aren't utilizing IGTV to it's full capability in conjunction with Instagram Stories...
See, most people that are marketer's overlook the use of IGTV description section...
A lot of people that are selling something through Instagram, using Instagram Stories to boost sales and awareness don't think to use IGTV as a front-end to a funnel, webpage, or website...
The description section of IGTV allows you to use 'Live' links to practically any website, and you can link your Stories to any of your IGTV videos, therefore linking out to content and offers you want to drive traffic to...
As an example, check out this video as I demonstrate how it's done...↓↓↓↓
It Was Link in The Bio, Now It's Link in The Description
The practice and culture of Instagram has always been to get people to visit your gram and click the link in the bio, but now you don't need to solely depend on that method any longer, even though it has always been an effective way to gain followers...
With Instagram TV you can now build and grow a deeper dynamic with the flow of traffic to your sites, content, and offers, and also broaden the depth of engagement with your audience...
Instagram allows a maximum length of 10 minutes for every video you upload to IGTV, which in my opinion forces us to be more purposeful and laser focused on key points we present to our audience...
With a maximum of 10 minutes you are going to have to have a very strong call to action, presenting your content in such a way that gets your audience excited, wanting more, and moving without hesitation...
Use Instagram Stories to hook your audience into IGTV for short stories that funnels them into your offer and content with a strong call to action...
Don't forget to be informative and entertaining...
If You Set It Up, They Will Come...
Have you ever seen the movie "Field of Dreams" with that famous line "If you build it, they will come."...?
Well, as good as it sounds, there is truth in that line, while some beg to differ, I say otherwise, and here's why...
There has to be a destination, a place your audience can go to when you are driving traffic to your site, offer, and content, and without it you have nothing to work with. That is why you must set up where you want people to go, so they will come in to your offer, visit your site, and view your content...
Streamline it all together creating videos for IGTV with a strong call to action and a link in the description to a preferred destination, then connect those videos to your Stories, and that's how you link websites to Instagram Stories with IGTV...
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Disclaimer: The writer relates his experience with Instagram as contextual with the platforms ever changing landscape and user interaction. At the date of writing and publishing this article, the method(s) shared here within are accurate to his knowledge. Results will and may vary for each user. This article is intended to be informative to its readers without behest of action.
